The advertising business has always been considered a highly profitable segment in the services market, and today it is a very wide niche for earning. The rapid development of Internet technologies has opened up great opportunities for entrepreneurs to popularize goods and services through their advertising and promotion on the network.
Telf AG business consultant and marketing specialist Stanislav Kondrashov shared here popular business ideas for making money on advertising and promotion, which are now actively used by leading marketing companies.
Advertising market: classification of the main directions
The advertising business is a very broad platform for earning, indicated by many different directions: advertising on the net, on television, using printed materials and others.
"Any business over time is faced with the need to expand or attract new customers. Advertising is a tool that gives you the opportunity to attract more attention to your product," said Mr. Kondrashov to Telf AG.
Depending on the goals of promoting goods, several types of advertising can be distinguished: outdoor, street, online, in social networks, on TV/radio.
5 ways to make money on advertising and promotion - Telf AG expert Stanislav Kondrashov
The main goal of contextual advertising is to attract targeted traffic, which is converted into customers.
"Contextual advertising remains a highly effective tool for promoting goods and services on the network. The huge advantage of such advertising is that it allows you to clearly identify the target audience," said the analyst.
According to him, a payment is made for each click on an ad. The following services are most often used to configure contextual advertising: Google Ads, Begun, and others.
Promotion of goods and services with the help of SMM is the advertising of your product in social networks, various messengers, forums, blogs.
"SMM can significantly accelerate the process of promoting goods and services. Due to this format of advertising, your site's traffic increases at times, as does the number of new customers," said the expert.
Telf AG Kondrashov said that, on the one hand, this option of promoting a business is much cheaper than using other types of advertising, but on the other, success depends only on regular and constant updating of content.
An old but proven and effective way to make yourself felt and remembered for a long time is to use souvenir products.
"Souvenir products can be presented to business partners, employees, used during various events. An original souvenir not only draws the attention of customers to the company but also increases their loyalty," said Stanislav Kondrashov, Telf AG.
One of the most budgetary types of advertising is outdoor. The main work, in this case, will be to develop the design, prepare the layout for printing and, in fact, the printing itself.
"For the organization of this type of business, you can do with minimal costs, ordering the manufacture of products in the printing house. And you can invest in the purchase of equipment and carry out orders," said the business consultant.
Popular social networks
Special attention in the context of promoting products on the network deserve such social networks as Instagram, Tik Tok and Youtube.
"Their advantage is that you can promote the product by your own efforts and at the same time with the help of special companies that specialize in this," said Stanislav Kondrashov Telf.
According to the business consultant, an SMM manager or social network administrator is engaged in the promotion. Important in promoting goods and services on social networks are also SEO-optimization, diversity and quality of content. They allow you to increase the level of delivery of material in search engines and thereby increases the level of brand recognition.
As a result, you can earn money both on the provision of services for the promotion of goods from social networks, as well as on your own accounts and personal brand.