Increase in demand for moringa in Europe is projected to escalate the global moringa products market at a CAGR of 8.5%
Latest market study on "Global Moringa products Market to 2027 - Analysis and Forecasts by Product (Leaf Powder, Tea, Oil, Seeds, Others); Application (Dietary Supplements, Pharmaceuticals, Cosmetics, Others),", The global moringa products market is accounted to US$ 4,506.6 Mn in 2018 and is expected to grow at a CAGR of 8.5% during the forecast period 2019 - 2027, to account to US$ 9,290.1 Mn by 2027. The report include key understanding on the driving factors of this growth and also highlights the prominent players in the market and their developments.
Under the product segment, the leaf powder segment accounted for the largest share in the global moringa products market. The demand for moringa is increasing from dietary supplements, cosmetics and pharmaceutical end use industries. Moring leaf powder helps to make useful medicines and helps to cure a wide variety of skin problems. The leaf extracts are also used to treat some stomach disorders including gastritis, constipation, and ulcerative colitis. Moreover, the antibiotic and antibacterial properties displayed by moringa leaf powder is also used to restrict the growth of various pathogens. Also, moringa powder have much longer life span and can be easily transported, which makes it highly preferred form of moringa products as compared to the other forms.
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The European market comprises countries such as Germany, France, Spain, the UK, and Russia, among others. The European market for moringa and moringa products is still underdeveloped. Only an acute portion of European consumers know about moringa and its attributed advantages. Therefore, awareness regarding the advantages and benefits of moringa is necessary among a significantly large portion of the population in the region. Moreover, moringa production in Europe has been recorded to be insignificant, and the demands are met via imports. As per the global perspective, India is the largest producer and supplier of moringa. With increasing health-consciousness among the consumers, the demand for moringa products in the region is expected to continue to grow over the forecast period. The consumption of moringa is high in Europe, and the primary application of the plant parts include food supplements. The dried leaves of moringa are marketed and consumed for a wide range of health benefits in Europe.
The market for global moringa products is concentrated with some very well-established players. Some of the key players in the global moringa products market include Aayuritz Phytonutrients Pvt. Ltd., Ancient Greenfields Pvt. Ltd, Botanica Natural Products, Earth Expo Company, Green Virgin Products LLC, Kuli Kuli Inc., Moringa Initiative Ltd, Moringa Malawi, Mosagri Lda and Organic India Pvt. Ltd among others.
Increasing applications of moringa in cosmetics industry is expected to boost the growth of moringa products market globally
Moringa is best known among the 13 species of the genus moringaceae family. The Romans, Egyptians, and Greeks have extracted edible oil from the seeds, which is used in skin lotions and perfumes. The ancient Egyptians used the oil extracted from moringa as a potent cure for skin disorders. Moringa oil is rich in essential fatty acids, which make it an ideal moisturizing agent as well as healing and soothing emollient for dry, rough skin; it thus can also be used in therapeutic massages. Perfume manufacturers approve the oil for its high power of absorbing and retaining even the most fugitive odors and for its stability. The fatty acid composition of moringa oil is considered to be similar to that of olive oil. It is light and quickly spreads on the skin that makes it suitable in massage as well as in aromatherapy, wherein it is used as a carrier oil. Moringa oil is utilized in lotions, creams, balms, scrubs, body oils, and hair care formulations. Therefore, the tradition of using moringa for cosmetic application propel the growth of the global moringa products market.
Based on product type, the global moringa products market has been segmented into leaf powder, tea, oil, seeds, others. Under the product segment, the moringa leaf powder accounted for the largest share in the global moringa products market. Moringa leaf powder helps to make useful medicines and helps to cure a wide variety of skin problems. The leaf extracts are also used to treat some stomach disorders, including gastritis, constipation, and ulcerative colitis. Moreover, the antibiotic and antibacterial properties displayed by moringa leaf powder is also used to restrict the growth of various pathogens. These factors are leading to high demand for the moringa products market globally.
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